In the middle of this epidemic, when people have become increasingly reliant on their cellphones, the development and advertising of mobile apps have advanced at a dizzying rate. Technology is adapting to the new normal by developing novel approaches and releasing them into the market. Some of these technologies have shaken up the mobile app marketing space, leading to increased competition and the discovery of new directions for mobile app owners to set their apps apart from the competition. The mobile app monetization model is one of these techniques, as it helps with the process of generating revenue from app users.
To help you understand what’s going on in mobile app marketing, here’s a list of trends for 2022 to keep an eye on.
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Mobile Marketing Trends 2022
1. Visual Search
AI-driven visual search is growing just as quickly as voice search. Because of the rise of automation, this change is not shocking. Visual search facilitates the process as a whole. A rising number of shoppers are using their smartphones to snap photos of items of clothes or other merchandise they like to purchase the line. Visual search makes it possible to find anything simply by photographing anything with a smartphone. The platform’s website stands out because it uses artificial intelligence to fuel its visual search, NLP, and hyper-personalization features.
2. Using Mobile Apps to Promote Offline Stores
A smartphone is a highly versatile tool. It serves as the hub for communications across all mediums. Customer service is facilitated through the use of the smartphone as a conduit. Collaboration and cooperation between in-store personnel, digital staff, IT personnel, and business information analysts are crucial. A better customer shopping experience necessitates retailers taking advantage of mobile devices to boost digital sales.
3. Influencer Marketing
Influencers have their fan following and authority, and social networks constantly enhance influencer marketing features. Instagram is becoming a more comfortable platform daily — new solutions have developed that let influencers sell things there. Nowadays, Instagram is even ahead of YouTube in terms of media buys. TikTok goes along with it.
It’sIt’s getting easier and easier to use augmented reality. A lot of bloggers market clothes without wearing them physically. Instead, they wear digital copies of simple dresses and T-shirts. Google now offers new ways for consumers to virtually “try on” apparel and cosmetics thanks to the company’s introduction of augmented reality technology. And Snapchat announced its upgrade, enabling users to “anchor” Lenses in nearby locales.
4. Disabling Device Tracking
A move toward protecting individual privacy has been one of the most significant developments in recent years. Apple has previously taken measures to prevent its gadgets from being tracked. Google plans to implement this in 2023. Shortly, we will enter a period of advanced monitoring. The solutions now available on the market (web-to-app methods, SKAdNetwork, etc.) are not very efficient.
These are makeshift aids that don’t always support the user. Because of this, the subject of “how to track users in new conditions?” remains highly pertinent. Someone who can convince an advertiser that they can keep tabs on every one of their customers is sitting on a goldmine.
5. Voice Search
Google, Siri, Alexa, Cortana, you name it. All of these are examples of voice search virtual assistants, and millions of people use them every day all over the world. Nowadays, most people don’t want to put much work into anything. It is quicker and easier to search using one’s voice than typing in the information manually. Therefore, you should be sure to improve your voice search results. When conducting a voice search, it is essential to remember that individuals utilize everyday language; therefore, the emphasis should be placed on pertinent terms.
6. Chatbots
Businesses increasingly rely on AI chatbots to facilitate a pleasant mobile purchasing experience for customers, and good reason. They provide solutions, information, and the human touch your readers are craving. There is no better time than now to incorporate chatbots into your mobile marketing plan. Thanks to various available chatbot technologies, you can direct your chatbots at any point in the sales funnel. Chatbots can assist with multiple marketing tasks, including lead creation, qualification, and retention.
Summing Up
The enhancement of the user experience on mobile devices will be the primary emphasis of marketers in the year 2022. Customers are increasingly likely to do their shopping on social media platforms. In 2022, using a mobile phone to shop is convenient but also inexpensive and quick. Mobile app development companies must adjust their strategies to keep up with quickly developing innovations and current trends. The key to success in a highly competitive industry is implementing many technologies, such as visual search, augmented reality, and virtual reality.
