Social media marketing has become an indispensable tool for manufacturers. Think about it. When you consider getting the word out about your manufacturing company, what is the first thing that comes to mind? Isn’t it social media?
For several years, manufacturers have lived under the impression that their products are not meant for social media. They have always held on to the belief that social media is not the place where they can find their ideal clients. But in today’s digitally advanced world, it’s time to rethink your marketing practices.
As per statistics, over 72% of the American population is present on some type of social media platform. And with a majority of those users falling into the 18-50 years age bracket, it is an indication that the key industry players you wish to target are there on social media.
Does Social Media Marketing Work for Manufacturers?
The short answer is yes. Social media marketing for manufacturers has proved to be highly beneficial time and again. It enables manufacturers to build a strong and impressive digital presence and reach out to a wider audience base.
Social media also boosts search engine optimization efforts, fosters enhanced customer service, and helps to generate new leads. It also allows manufacturers to interact directly with their prospective customers and understand their pain points and offer solutions.
Social Media Marketing is essential for your business growth, so you need a website to buy social media followers like Social Zinger.
Top 3 Social Media Platforms for Every Manufacturer
We understand the hardest part of social media marketing is getting started. So to help you out, we will look at the best social media platforms your manufacturing company can target to quickly begin boosting their credibility.
1. YouTube
Did you know that YouTube is the second largest search engine after Google? Well, the incredible video platform is used by people every day to look for answers to their questions. Right from learning how a particular software works to finding episodes of your favorite show, YouTube offers it all. And that’s why it is not difficult to understand how this amazing platform can also benefit manufacturing companies.
Several manufacturers are already leveraging the power of YouTube to develop videos for their businesses. As a manufacturer, you can create videos on what people want to see from manufacturers. For instance, you can develop videos on:
- Specific components of your product that people would like to see
- Use cases of your product
- Video testimonials from satisfied clients
- Time lapses in your manufacturing process
- Behind-the-scene footage to spark curiosity
This is a great way to make the most of YouTube and position your business as a thought leader in the industry.
2. LinkedIn
LinkedIn is often touted as one of the best digital marketing solutions for manufacturers. It is a social network of working professionals. Most of your LinkedIn audience has already told you about their industry as well as their job titles. So, you can easily identify the prime decision-makers and purchasing managers and market to them directly.
The next thing you need to do is curate high-quality content and post it on the platform. Develop a variety of rich, helpful, and exciting content along with company announcements and new product release information. Make sure to create a consistent posting schedule and stick to it for optimal results.
3. Instagram
A lot of manufacturers think that Instagram is no place for showcasing their industrial products. While it might be right, Instagram is an excellent platform for conveying the company culture. Manufacturers today struggle to retain and hire talented professionals. With Instagram marketing, they can address this issue.
The majority of the Instagram audience comprises millennials. Consequently, manufacturing companies can use the platform to show their company values, ethics, and what they stand for. And with this, they can attract skilled millennials who are looking to create an impact on the world.
Getting Started with Social Media Marketing for Manufacturing Companies
Today we have talked about the importance of YouTube, LinkedIn, and Instagram for manufacturing marketing. There are indeed many other platforms available; however, these three present some unique opportunities that you must capitalize on.
But remember, you don’t have to necessarily start with all three platforms at the same time. It is crucial to first build a robust social media marketing strategy and select one platform that best aligns with your company’s goals. Test it out for a few months and constantly track crucial metrics to analyze your performance.
Once you have established a solid presence on one social media platform, move on to the next. Experimenting with several platforms at once can get too overwhelming, especially for manufacturers that are new to digital marketing.
If you still have questions, you can get in touch with the social media marketing experts at StratMg. Our professional marketers have been working with manufacturers for many years, helping them boost their social media marketing strategies and make the most out of these social networking platforms.
