Video marketing has surged in popularity in recent years as one of the most promising and engaging components of marketing operations, as any marketer knows. Video is a natural narrative medium that can better catch and hold viewers’ attention than any other type of post. This is why, in terms of marketing and advertising techniques, it is so enticing. To put things in perspective, here are some figures from Animoto’s Social Video Trends Reports from Consumers and Marketers. Consumers now spend 58 percent of their time on a company’s social media pages before visiting its website, up from 81 percent last year. The most prevalent way for Real YouTube Video Promotion to learn is through video advertising.
The popularity of live video continues to grow
On sites like Facebook, Instagram, YouTube, Twitch, and others, live streaming has become increasingly popular, and this trend isn’t going away anytime soon. Live video, according to various case studies, encourages greater audience participation and holds viewers’ attention for longer than planned film. A live video provides a better opportunity to connect with viewers on a personal level, respond to their problems, and take immediate action to alleviate their pain points from a behavioural aspect. Using live streaming to provide your audience direct access to you makes you or your brand more approachable and relatable. This is backed up by recent advances in live stream support from social media platforms like Facebook, which make live broadcasts more appealing and manageable.
Videos that are one-of-a-kind to you
Personalized videos are another hot trend in video marketing, which aligns with a more personal approach through live streaming. These films are intended to foster a close one-on-one interaction between a business and its customers. According to this infographic, personalised videos will continue to challenge more traditional client approaches and customer care. Brand marketers are grabbing the opportunity to learn more about their customers, give customer care, and nurture leads through targeted video messaging rather than calls or emails, as more innovative technology and tools become accessible for rapidly and easily creating high-quality films. This is a major trend since it can be applied to many parts of a marketing plan, including discovery, support, sales, and marketing automation.
The demand for authentic and valuable content continues to rise
With such a congested industry, an increasing number of content creators and business marketers are emphasising the necessity of high-quality content with a valuable message. According to B2B research conducted by the Content Marketing Institute, 90 percent of the most successful content marketers put their audience’s information needs ahead of their commercial message. Authentic and relevant content can take various forms, but it ultimately boils down to asking the proper questions, engaging with your audience, and learning about them. Insights from audience involvement can be used to create highly customised, ultra-targeted content that communicates with them on a more personal level. You can better focus the search intent of your audience and provide a solution to their specific concerns.
Even more video commercials
The amount of money spent on advertising grows in lockstep with the number of individuals watching internet videos. According to Zenith, online video ad expenditure will reach $61 billion by 2021. According to a Forrester estimate, brands would spend $102.8 billion on video commercials by 2023. Because of the growth of video and improved analytics, video advertising has become an important part of every internet marketing plan. It should come as no surprise that paid advertising is on the rise. Business advertising has become the standard, and it will become even more so in 2020, as new social networks offer low-cost advertising and make it very easy to reach a big number of potential customers.
Augmented and virtual reality
In the last five years, augmented reality has expanded in popularity, and, like virtual reality, it shows no indications of slowing down anytime soon. We may expect more fascinating AR breakthroughs in the future thanks to the cooperation of large firms like as Google, Microsoft, Facebook, Apple, and others. The number of individuals who use AR-enabled mobile devices topped 1.5 billion in May of this year, and the industry’s revenue is predicted to reach $198 billion by 2025. In recent years, using augmented reality in social media has been quite basic, but it is expected that this will become more complex in the next years. Many AR and VR software makers, such as Google, have begun to incorporate machine learning and artificial intelligence (AI) into their work.
