As the internet has become a very important element of our lives, it has opened up the market to many companies to promote their services and products. And, when you consider that in the last 10 years, the internet has become such a vital element of our lives, the world is now looking at other forms of promotion as well.
The Internet is a powerful tool for both business and marketing. Using the internet as a marketing channel can be a powerful tool for businesses and in the case of these case studies, can be used to create a more authentic experience for their customers.
Here, a website is often the first point of contact for potential customers, and it can help the company stand out from the competition. Many guides for building a successful website as a marketing channel focus on the business to consumer (B2C) market
Why Your Company Needs A Website
There are four main types of logistics services offered by transport and logistics companies: warehousing, distribution, storage, and services. One of the main reasons why transport companies have an online presence is because they benefit from professional websites that increase market awareness of their Logistic Website Development, increase customer satisfaction, and improve their service delivery.
Essential features to be included in the website
- Real-time tracking
For freight senders and receivers, it is highly significant to keep a check on where the shipment is. Hence, every website must contain a real-time tracking feature, wherein customers can enter the shipment ID into the tracking field and see its progress. This feature helps in reducing the chances of accidents and any risk involved in the shipment delivery.
- Cost and Time Estimation
Timely delivery is crucial for logistic businesses because it not just builds reliable brand visibility in the market but also enables them to trust them. Here to meet this demand, logistic businesses need to inform customers about the estimated delivery time so they know when to expect it. At the same time, calculating the transportation costs on the basis of weight, distance, country, and other factors would also help the customers to utilize their services.
- Online Availablity
The website should have easy-to-use features for both buyers and sellers. A company should also have a good mobile-friendly app that is easy to use for both consumers and company employees. The accessibility to logistic services around the clock does really help the customers to a larger extent, as they need not be bound by the time and zone barrier to face the hurdle, rather they can book the services at any point of time as per their convenience.
- Secured Payment System
To attract more customers, you need to offer a great customer support system that is easy to use and offers a wide range of features and options for the customer.
For an efficient logistic website to come into existence, it is vital for businesses to include a simple and secure online payment gateway. This would help the logistics industry thrive while enabling customers to make the payment through different means of payment fitting their comfort scale.
- Support Chat
A quick chat is a chat that you can end with the end-user, giving them the opportunity to ask a question, explain something, or request something from the shipping company. This is the opportunity to provide timely responses to customers by company employees. In today’s world of personalization, customers want to be able to choose the right partner, and companies need to know what they need to do to reach the customer. It is essential that there be human contact and real-time communication between companies and customers. The chat box is a quick and easy way to do this.
- Reward and feedback System
The main objective of a transport company is to ensure that the products and services provided to its customer are reliable and trustworthy. The conveyance of goods is an important part of this service. Therefore, the company should strive to make sure that it offers quality services that provide the customer with the best service.
Who should be included in the feedback and who should be excluded is a question that is not easy to answer, but it is important that it is clearly marked. It has been proven that the more you put out information about the services you offer, the more customers will be able to trust you. Positive reviews are a good way to build trust. These become a sign that people are excited about your business and are pleased to see that you have a good reputation.
- Comparison Check
If the customer is uncertain about whether to buy, he or she can check the review first. The more positive reviews the more the customer will be willing to buy.
The customers can search, compare and make payments using the carriers’ websites, consisting of details about their services, prices, fleet photos, and so on.
- Onboarding
A customer’s first impression is very important. Make sure the sign-up for email and delivery notification is on the top of the page and the shipping and payment sections are up-to-date. Also, ensure to offer multiple options to sign up and not limited to any specific only.
- Mobile Compatibility
It is essential to create a website that is mobile compatible. The user experience for mobile devices and tablets really matters to users. You must include all the functionalities and features of the website on the mobile version that works seamlessly on smartphones, tablets, and laptops.
There can be multiple features and functionalities to start with, but you must ensure that your website is easy to navigate having a seamless user experience, so customers are not confused while using the web or app version.
Conclusion
With a huge competition out there, it becomes a hard nut to crack for every logistic business to come out on the edge of competition with flying colors. Henceforth, to reach more people you must develop your own website, consisting of every type of important information about your business and which can be accessed by your customers easily.
Your website can be your perfect marketing tool. But to make it more visible and accessible to your customers you need professional assistance, and here nothing claims to be the best but CMARIX- a logistics software development company.
To explore how we have helped a large number of logistic businesses out there and how we can help yours, just give us a call today.
