First of all, let us know, `What is rebranding ?` Rebranding is a marketing strategy, a process where an already-established brand is given a new name, symbol, or change in design. The goal behind rebranding is to create a differentiated identity for a brand, from its competitors, in the market. In today’s world, where every trend is constantly changing, keeping the look and feel of your business modern and fresh can be the key to keeping your business at the top of the market.
Now we will talk about when and why you should think about rebranding your hotel.
There may be many causes for rebranding your hotel, but here we are listing some major key reasons in these cases you must think of rebranding your hotel.
Losing customers: If your hotel has started losing customers, the numbers are going down daily, and the feedback and ratings are also decreasing. This is the time when you should start thinking of rebranding your hotel. By rebranding, your hotel will gain more popularity, and customers will feel happy to come whenever they travel. And steadily, the losses will become gains for your hotel.
Losing Market share: The most common and important reason to rebrand is to stay one step ahead of your competitors to gain most of the market share. If you start noticing that your competitors are gaining more market share than you, it may be the right time to start rebranding your hotel. Because in business, staying ahead and capturing the most of the market is the key to success.
Want to gain more profit: If you want to maximize your profit from the hotel business in today’s era, rebranding is a must. It opens the gates of all types of possibilities. Rebranding is like getting a new identity by which you will be attracting more and more customers, which will surely increase your revenue.
Lacking modern features and amenities: Last but not least, if your hotel lacks modern era features and amenities, you should think about rebranding because old features and lack of amenities may be fatal for your hotel financially and reputationally. According to the data nowadays post covid people are often traveling a big portion of the people are young so the features, amenities, and services from your hotel will be a concern for them. So try to keep your hotel modern and services and policies more flexible by performing a rebranding.
Consider Fielmente – the best hotel advertisement company in India
So if you are thinking of rebranding your hotel, you may do it all by yourself, but we suggest you choose a branding agency since it is your bread and butter. You should not try to do experiments with rather leave it to the professionals. But before choosing an agency, you must check the branding agency hospitality records with previous hotels since, in some way, your hotel’s hospitality will represent them. Go through various websites available on the internet and choose wisely but we assure Fielmente is an expert in this domain.
After rebranding, if you think that is all, you may be wrong, so frankly speaking, this is not a one-person job. It requires SEO and profile optimization, reputation and brand management, content strategy and marketing, and social media and community handling. This would make you stand out of the crowd if you want to survive in this booming market.
A useful tip from our side is if you are thinking of rebranding your hotel, you must put all your effort into that and do it as no one else did because that will be the turning point of everything in your business.
