The online grocery app has been gaining a lot of momentum over the past few years. The increase in hockey sticks is evident in the grocery store on mobile, which is a result of an increase in mobile usage all over the world. The grocery delivery app development company for shopping at the grocery store was already lit by the heightened demands for instant gratification, however COVID-19 has poured gasoline on the flame, and the sales of groceries and revenue have set record-breaking records. The profound effect is visible all over the world.
- The delivery of groceries across the US is estimated to be worth between $20 and $25 billion. Walmart supermarkets, Kroger, Shipt, Instacart and Stater Bros-like grocery apps on the iOS experienced the sales increase by many times.
- The UK is expected to be the second largest grocery market in the world following China by the year 2020. The impact of Corona’s storm is affecting the companies that deliver groceries such as Ocado, Asda, Tesco and Sainsbury are poised to reach new heights.
- Canada is a new market for the grocery industry, where Canadians spend an average of $6.4 billion each year for groceries.
- Toronto, Fresh City Farms as well as other Canadian retailers are witnessing expansion of their business in a massive way.
The amazing results have revealed one aspect, which is that the online shopping behavior developed and increased due to the corona epidemic is predicted to grow sticky.
It concludes that the convenience of shopping on demand Android application is a global popular business concept that the most renowned brands and startups are making good use of it.
If you are looking to extend digitally the brick-and-mortar store using grocery store technology using the Ecommerce grocery platform or to create a grocery app solution in the year 2020, you must know how your idea for a grocery business is compatible with various business models, and which revenue model for the online grocery store are.
Let’s get started!
The Business Model
The goods are procured from various suppliers and then distributed to the customer when an purchase is made for the identical.
Marketplace model with multi-vendors
The platform is a bridge between buyers and sellers with the products being delivered through an internal delivery network.
The shopping model
It functions as a multi-vendor marketplace however it doesn’t permit its customers to select the vendor when they place an purchase.
The platform relays the item information to buy from the shops to delivery staff and they then shop for the item before delivering the item to customers.
How Can You Make Money Using Any Of The Business Revenue Models?
There are a myriad of revenue streams that aid online grocery ordering and delivery apps solutions earn money. These channels are:
The platform functions as a middleman, charging fees (Commission) on each transaction that occurs through the platform. Different commission rates are available for different categories of products When the products of the seller are sold the platform receives the commission back.
The most well-known and popular products can be identified , and commission rates are modified in line with the trend. The variation in commission rates is because of the different geographical locations.
The model of membership is becoming popular, and those who choose to join a membership plan against the cost of some fees will be able to enjoy additional benefits, such as free delivery prioritized delivery, scheduling of delivery additional discounts, and many more.
The membership plan can be offered by the platform, or allows the vendor to offer them for sale.
The model allows the customers to sign up for certain items which are frequently required. For instance, users are able to purchase the monthly, weekly, or annual subscription to have the regular products like milk, vegetables grains, cleaning supplies delivered to your doorstep following the scheduled intervals.
Not only the scheduled delivery however, the charges that are waived as well as other benefits are additional benefits.
In the multi-vendor store model, vendors that haven’t signed up to the membership plan could be required to pay the cost of the service in order to place an offer on their items.
This brings money to the platform and encourages sellers to sign up to subscription plans.
For online marketplaces vendors, they can be permitted to increase their visibility through banner ads placed on their home pages or by paying a fee.
The top marketplaces, such as Target, Walmart, and Amazon effectively monetize their business through advertisements and sponsored content.
If the sophisticated product or products that are branded gain recognition, then the useful items like shopping bags, bottles, jars or kitchen equipment are placed in the best-viewed location to influence the buyer’s intention and achieve the sale goal.
This is also an old-fashioned method of selling physical goods that have been transformed into digital.
Banners for Hosting
If the E-commerce mobile application for the grocery store has enough success and high user traffic, then the platform is able to make money off of it. By selling space to banner advertisements, click-per impression or click-per action based revenue models are a way to earn a decent amount of money. Beware! Be cautious as the flurry of advertisements will damage the user experience and can negatively impact the sales of your platform and its ROI.
- Listing sponsored by a sponsor
It’s a digital version to the ideal shelf position that stores or retailers pay to have their products prominently appear on top of the pages for their categories or as a response to searches. However, these sponsored products can hinder the UX since users are unable to locate the product they are searching for.
- Selling user’s personal data
The information of the customer is the largest asset grocery stores possess and can turn into a fantastic source of income, which is when it’s sold to fund an startup or research. Sometimes, it’s deemed not justified, but it can work when handled with careful. However, you must take into consideration the rules that are in place country-wise as some countries like the UK has a ban on selling data without user’s consent and imposed severe penalties for the violation of GDPR.
The final word
The cost of goods and services as well as the lower margins frequently remain the main obstacles for the grocery marketplace and vendors who prevent from making a profit.
Don’t get intimidated. Implementing the right combination of revenue models into the business plan will assist in getting revenue from SELLING products as well as the attention to the attention they receive.
Soft Suave Technologies, Follow us to learn more about the developing a mobile application.