Are you looking for the Explanation of Google Panda? What is Google Panda Algorithm? How does they Impact on SEO? What are the rules?
Google Panda was a major algorithm update that impacted search rankings for 11.8% of queries in the U.S. Google Panda update was introduced in 2011 and was designed to punish thin or poor content.
From 2011 through 2015, Google updated the filter periodically, which resulted in new sites being penalized.
Every year the algorithms of Google’s search bots become more complicated. With the introduction of the Panda update the quality of the SERP was significantly improved. If the organic Google search gets better, then users would also trust the paid advertisements, such as Ads and PLAs.
How does Google Panda work?
Google has a computer program known as GoogleBot, which crawls the web and sends data back to the algorithm. The algorithm then decides the quality of the pages and which search terms (if any) they should rank for.
- Duplicate content
- Pages that have a poor-content-to-ad ratio
- Pages with excessively general information
- Content that offers little information
Google does not like websites that are spammy or are trying to trick their algorithm and that’s why they remove them from their index.