Everyone is fond of salons to keep themselves groomed and attractive. That is the reason the beauty industry is growing at a fast pace. However, there are many small spa businesses that are still making efforts to appear on the list of preferred outlets. The spa scheduling software is here for easy task handling. Undoubtedly, not every advertising tactic is possible manually but the tool can help salons market their services conveniently. This article will suggest to you many unique Spa Salon marketing techniques to upscale your small salon business. Take a look at them!
List of Creative Spa Salon Marketing Strategies
Make your business available on Google Maps
There are many who conduct their search on google maps to find the best salon near their area. If you also wish your beauty business to get listed on google maps, then do register it on Google My Business.
Significantly, the GMB does not charge a penny for the registration process. It will consume only a few minutes of your time and give value to the salon business.
Take your business online through a Salon website
Owning a website is a crucial Spa Salon marketing strategy for the small-scale salon business. To get in touch with people from different locations and in abundance, bring your business online.
Positively, the websites offer an opportunity to the visitor to explore the information and to know about the working of the company. Additionally, you can post every small to big detail of your salon and add images for the user’s reference. People who are not very proactive to visit or make a call to enquire about the services can easily check the details on the website. Most importantly, keep the website simple and easy to navigate so that people can easily search for the information.
Use the “Refer and Earn Rewards” Strategy
This is a very popular and effective strategy for small businesses to advertise their business. The referred customers are proved to be more loyal than other customers as they are assured of the services by their known. You can earn referrals by rewarding existing clients.
The salon can keep certain rewards or gift vouchers for referrals that turn into a customer for your salon. The strategy is commonly practiced in many salons to get potential customers for the business without making any additional effort. The existing customers refer many interested individuals to get rewarded.
Offer an online spa scheduling system
Well, the spa scheduling software is a useful tool that takes the business to new heights. These days everyone likes to save time by booking an appointment online. So, facilitate your customers with this amazing feature that is offered by the software. It is very important to invest in efficient scheduling software to get access to other benefits as well.
When the customers will make the booking online, it will fetch many advantages for your salon like:
- Low rate of no-shows
- The reminder is sent to the customers for the bookings
- Option to reschedule in case of change of plan or missed appointment
- Display the available slot to make the booking at their own convenient time
Therefore, small salon businesses should definitely make use of the software to keep their place booked and busy.
Attract customers with membership offers
People usually look for membership because they can avail the services at affordable prices. Those who avail of the membership for your spa will become loyal customers and can experience the service for a long time.
For instance; If the customer is taking one service per month for $500 then you can design a membership for the person on an attractive budget. If you offer the person membership of 6 months of services for $2500, they will grab it without giving a thought.
Now when the individual has been charged for the services, they will visit every month without missing it. Whereas if they visit on a monthly basis, there are chances of no show for 1 or more months. So membership is a great technique to convince the customer to take services from you only every month.
Appreciate your loyal customers
Definitely, it is very crucial to appreciate your existing customer for trusting you with the services. According to human psychology, one always feels valued when they are given anything complimentary or additional than their availed services. This builds a positive image of the salon and convinces the customers to visit again in order to get some gifts.
The customers who are treated well with the quality services and warm environment praises the salon to their friends and family as well. Not to forget, the mouth of word from our known leaves a greater impact than any other advertising technique. So, value your loyal customers with some extra services to attract new leads for the business.
Send Greetings on Special Occasions
The customers are the only assets of every business that need to be nurtured from time to time. The salon should interact with the client even if they have not visited in a while. Accordingly, you can establish better and lasting relationships.
Furthermore, it is also a good idea to wish them on special occasions such as anniversaries, birthdays, etc. Though, wishing the clients on festivals or any event is difficult if done manually by the employees. But, the software is designed to store every detail in its database that can be utilized in the future. Positively, the tool can be used here to send the greetings automatically when it encounters the event. It saves the employees’ productive time as well as interacts with the customer.
Overall takeaway
The salons that are at the initial stage and struggling to beat their competitors can make a practical Spa Salon marketing strategy to upscale their business. You can take support of the spa software to automate the operations like accepting the appointments, sending reminders/notifications, and taking feedback to serve efficiently.
Follow the creative and latest Spa Salon marketing approaches mentioned in this article to keep your salon booked all day.
