Backlinks can become toxic, disappear, or just become less relevant as time passes. That implies you have to continue to find new backlink opportunities for keeping those search rankings on top.
Experts spend a lot of working hours thinking about SEO and getting new backlinks always plays a major part. Here are several strategies for you to consider.
- Focus on your competitors’ SEO backlinks
Figuring out who is linking to your competitors is always a huge win. Competitor backlinks will almost certainly be on those sites that are relevant to the niche, so you know that they’d be quality backlinks for SEO.
This could be a massive manual project, but both free and paid tools can help you analyse the backlink profiles of your competitors. The processes are pretty simple for almost all of them.
All you need to do is open up the tool, enter your competitor’s URL, and click check backlinks. The tools will audit that domain and generate a backlink profile, including the number of backlinks, the percent of must-follow backlinks, and historical data.
Take a glance at the backlink pages, pick on the most powerful opportunities, and then reach out to those sites to see if they are willing to link to your site. Just one thing before reaching out, always check if you already have a backlink from those providers—if you do, acknowledge that.
- Build image-based links
Images grab significant attention and take up space, so it makes complete sense that people will click on them. This is why it is worth creating images (graphics, infographics, comics, product photos, you name it) and promoting them individually to attract more backlinks.
But if you use images as backlinks, you will have to be very sure that the link points to the broader page on which the image lives, not to the image directory. Image directory links (ending in .png, .gif, .jpg, etc.) are dead-ends: all the traffic that goes over there is just wasted.
To check if any of your backlinks lead to image directories, set up some filters in your SEO tool to see if any target URLs contain those images formats or not.
If you find any, ask the site owner to replace that link with the one leading to the page with an image. If you are letting them embed your image on their website, they should be ok linking it to the right place.
You can even perform a Google Images search to check if anyone is using your images or not. If the site is credible and you are fine with them keeping it there, you can ask them to add a link for the same. Since these tasks are very hard to manage regularly, you can make use of While label link building services.
- Guest post writing
Guest posting will boost the credibility that you have and will bring your brand in front of an entirely new audience, but if you can include a link to your website within that content, it is also a great SEO strategy. Search the web or ask white label SEO services experts for more details.
- Talk to industry experts
Engaging with other people in your industry, whether through social media, events, or any other networking, can help in presenting your site’s content in front of more people who might end up linking back to you.
For example, consider joining some Facebook Groups that are relevant: join discussions, start conversations, and share your relevant links over there. Do not overdo it because you may come off as spammy. The goal here is to share information that you think will be helpful for people in the community. They can choose to do with it whatever they want—and if you’re lucky enough, they might want to link back.
If you are joining an online community, pay utmost attention to what other community members are posting. If someone says they are going to write a blog post about a topic that relates to your business, offer a chat to them and see what might come from it.
- Try regaining missed backlinks
In addition to getting some new backlinks, It is also very much worth spending some time to figure out which of your previous backlinks were broken or had gone missing. There are plenty of reasons your links got disappeared. It may have been replaced by the site owner, the main page may be gone, the website may be down, the page restricted from indexing, etc.
To restore it, you’ll have to seek assistance from site owners. Depending on the problem, you might ask them for a replacement on another page or restoration if it was deleted.
