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How to Get Reviews on Amazon Without Breaking the Rules

Reviews on Amazon

by Stella Sharon

How can I increase the number of reviews on Amazon? It’s a common question. There’s no definitive answer but that shouldn’t discourage you from exploring.

It’s not necessary to remind readers that reviews are essential within the realm of Amazon. They impact the rate of conversion, keyword ranking sales, and Buy Box eligibility, as they affect the ability to earn Amazon’s choice badge.

Let’s take a look at the things Amazon is saying about it, how sellers handle it, and the best way to find reviews on Amazon without risking getting into trouble.

What are Amazon’s policies regarding reviews?

The options to get review reviews via Amazon were drastically reduced in October 2016 the month that Amazon announced an end to incentives for reviews. 

A year later, an opt-out policy was implemented so customers could opt out of receiving unwelcome emails from sellers which made it even more difficult.

What led to this? In the wake of a surge in fraudulent reviews, Amazon filed a lawsuit against over 1,000 authors and sellers before they imposed the ban on reviews. Since then it tried to resolve disputes among other sellers. However, the overall quality of reviews fell nevertheless.

Based on the current review guidelines and procedures, it appears like nearly every method you can use to solicit reviews can be considered to be a form of review manipulation. Delegating isn’t a solution either. 

The seller is accountable for any violations that benefit them, whether it’s from their side or that of their business partners, employees or consultants, family members, friends, and so on.

In the end, determining the definition of a violation is the sole discretion of Amazon. The decision is made based on a case-by-case. It’s the responsibility of every seller to find out how to receive feedback on Amazon without violating Amazon’s rules.

How do I gain additional reviews from Amazon?

There isn’t a magic solution to get review reviews more frequently on Amazon. As we’ve explained there are a variety of ways to get reviews. Amazon does not allow in addition to an overall Seller Code of Conduct to be aware of.

That means you do not only need to adhere to the exact words of Amazon policies, However, but you must also behave fairly and truthfully generally.

Finding the right balance between strategies that will result in more reviews, while remaining at the top of Amazon is a challenge but not impossible. 

Every business and product is unique, so what might be a good fit for one company may not be the best option for another.

So, we’ve attempted to think about how you can increase the number of reviews you leave on Amazon. Certain of these ideas are practical and direct while others are more indirect, but could nevertheless help to get customers reviewers to post reviews. 

Look over every one of them, think out of the box, and attempt to determine what you can do to work it out for yourself.

Pro tip: Check out this guide to know how to deal with Amazon’s negative reviews.

1. Utilize click the “Request a Review” button

In late 2019 the order information section of Seller Central changed, removing much of the information about the buyer’s contact details. It is now just the name of the buyer’s initials and the location. Sellers will be unable to communicate with buyers outside of Amazon.

However, the details of your order will include the buyer’s availability for reviews. If delivery has been confirmed or the anticipated delivery date is over You should be able to see a Request a review button. When it’s visible you can click it. It’s integrated into Amazon’s Amazon system, and there’s no risk in soliciting reviews this way.

2. Utilize an automated review solicitation tool

Review solicitation apps are available within our selection of Amazon Selling Tools & Services. There are standalone applications and others include browser-based extensions. They may help you with the timing of your requests to ensure they’re more likely to get out before Amazon’s automated emails.

However, since they are more effective than Amazon and could cause review request buttons to come through more quickly, they can be considered to be manipulating reviews. Thus, you should use review solicitation tools in a cautious manner to be in line with guidelines.

Be careful not to make use of these services in a limited way, for example, by picking items that you believe will bring positive reviews. This is in direct violation of Amazon’s policy.

3. Join the Vine program.

Review policies in place today contain more information regarding violations than about the acceptable ways to receive reviews on Amazon. 

There is a reliable and totally safe method to receive reviews. That is the Amazon Vine system. It was previously only accessible to sellers and came with a cost of large amount.

After a federal investigation in the year 2019, Vine was also made accessible to sellers who signed up for Brand Registry. In order to make use of this feature the seller must offer their items in exchange for reviews from Amazon’s users. Of course, there’s no guarantee that you will receive favorable reviews.

Participating reviewers are also known in the form of Vine Voices. They are highly experienced and verified Amazon users who have no previous evidence of bias in the review. 

They are free to review products and then keep them. rather than being awarded the “Verified Purchase” badge, their reviews are marked with a “Vine Voice” marker.

Its Early Reviewer Program, which allowed up to five reviews for just $60, ended in April 2021 however, the Vine scheme is identical. The primary distinction is the Early Reviewer Program did not make it mandatory for sellers to give items to customers for free.

4. Inform buyers that reviews do not require an asterisk

Since September 2019 customers can now leave a 5-star rating for a product and not add any comments. 

This brand-new “one-touch” type of rating is part of the total that is displayed under the product’s name as well as in the table of rating distribution located at the top in the review section.

A new “one-tap” rating, on a mobile device.

This brand-new and simpler method to leave reviews should help inspire more Amazon customers to write reviews, which could benefit sellers.

To educate customers by displaying an illustration on your product’s packaging slip. Make it clear that buyers only require a click to rate and don’t have to write an extensive review. 

Be sure not to violate Amazon’s rules by directing too excessive attention to positive reviews however, you must recognize that the value of suggestions which originates from showing what you can do.

There’s a disadvantage of the new ratings that are one-touch. If you scroll down and read the reviews about an item, you’ll not notice these ratings and will not be able to determine why a customer gave a negative rating.

It could have been due to the delivery, not the product itself, for an instance, and this would typically be a reason to remove the item. However, if you don’t know what the customers say, you won’t know what you could do to remedy the situation.

5. Offer giveaways, especially if sell books

One category where Amazon will allow reviews when books are offered as free books.

Publishers may ask for Amazon reviews as well as mentions on social media. It’s best to do the same when you’re selling print media.

6. Test products in person

Inform your customers on how to obtain your products free of charge for testing purposes. Make a list of trusted testers can be able to turn to again and time.

Make them promote your product to family and friends via word of mouth to ensure that they don’t feel as if they’re being pushed to leave reviews on your products. 

Do too much and they might be less inclined to write a positive review and may even turn your back at some point in the near future. It’s a risky strategy on the internet, however, when you’re in the real world, it could be effective.

7. You should go beyond your closest family and friends

Invite random acquaintances to offer their friends the products they try or keep. If they know about you test subjects must disclose this information in their reviews. 

However, those who don’t have a relationship with you aren’t under the obligation to disclose regardless of whether they purchased the product or not.

8. Attend trade shows and hand out freebies

It is possible to ask those who you meet at expos or trade fairs to try and evaluate your products. It doesn’t matter whether they’re reviewers, testers, people who influence others, or even other attendees.

9. Donate to a local community or local charity

Find clubs, charities, and community groups which require your product and will discuss their experiences with members on the internet. For instance, local playgroups, garden clubs, and sports teams require equipment and materials that could be suitable to your offerings.

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