Over the previous two years, the e-commerce market has grown rapidly. E-commerce sales of 3.35 trillion USD from 2019 climbed to 4.93 billion in 2021 and are predicted to reach 5.54 billion by the end of this year, according to Statista’s forecasts.
E-commerce sales worldwide have increased because of an increase in client behaviour. Companies have turned to e-commerce in order to keep their operations surviving and thriving as more and more consumers purchase online.
But the competition for attracting new clients and persuading them to buy is becoming more intense. E-commerce businesses may only stand out from their competition if they employ excellent e-commerce SEO techniques to boost their website traffic.
Methods for Increasing the Amount of Traffic to an Ecommerce Website
Despite the fact that the practise of referring someone to something is nothing new, this form of advertising is still effective. If you don’t already have a referral programme in place for your e-commerce business, you need to do so immediately.
According to a Niesen survey, 84% of customers take recommendations from friends and family into account when making a purchase. Because they’re already a customer, they’re likely to spread the word about you to their family and friends if you reward them for it.
Referral programmes that offer discounts of 20 to 30 percent for specific products can be used in Singaporean e-commerce businesses, such as a cake shop. This can be done by providing each consumer with a unique referral code.
Email Marketing is a great way to get people to sign up for your list.
As TikTok and Instagram Reels become more popular, sending emails to potential customers may seem like an out-of-date method of attracting new clients to an online store. Email marketing is still an useful marketing tactic, though, as the global email marketing market is expected to be worth $7.5 billion by 2020.
According to the Statista Research Department, this number will rise to 17.9 billion by 2027. With the ever-increasing number of email users, it’s hardly unexpected.
Email marketing is a great way to connect, engage, and interact with your consumers, whether you’re reaching out to new or existing ones.
Effective email marketing can be summarised as follows.
Catchy headings for a blog post
Attractive CTA
Concise and simple to understand written content
Incorporate visuals. Be Aware of Your Download Speed
In the event that your e-commerce website takes longer than three seconds to load, you risk losing potential clients who could otherwise go with another similar business.
Your e-commerce site’s loading speed should be improved to avoid a high bounce rate. The e-commerce website’s design features must load and appear within one to three seconds.
Check out the following resources to see how fast your e-commerce site is loading:
- Web Page Test
- Mobile Ready
You can’t get more customers to your online store without paying for ads on social media. You may broaden your reach and strengthen your online presence by attracting new clients for your e-commerce business by using social media.
Here are the things you need to keep in mind while running sponsored social media ads.
- Platforms for social media (e.g. Facebook, Twitter, YouTube, Instagram)
- Sizes of images that work best (e.g. Facebook messenger story is 1080 by 1920 pixels)
- Character count, from 0 to a maximum of a thousand. (For example, a tweet on Twitter has a character limit of 280 characters.)
- Ad types for social media (e.g. still image, gif, or video)
- Promote Enthusiasm by Holding Contests and Offering Prizes
- In addition to the previously listed methods for boosting traffic to an e-commerce website, there is one more method that can deliver immediate traffic, leads, and sales.
To do all of this, you may reward your customers in Singapore by offering them interesting rewards for participating in your contest or e-commerce giveaway campaign.
In order to keep track of how your consumers are participating in your contest or e-commerce giveaway campaign, you may utilise tools like Gleam or WooBox, which will allow you to see how they are progressing.
Make Use of Big and Clear Photos
Potential buyers will need a strong reason to buy the product if they cannot see or touch it in person. That’s where pictures come in handy, of course.
When it comes to your online business, an image is worth a thousand words. In order for your potential buyers to know exactly what they’re buying, you should use large, clear photographs.
The product should also be described in detail to help persuade your audience. Make sure to include its dimensions, materials, and colour options.
Be Straightforward and Direct
E-commerce thrives on openness and honesty. Remember to note if your purchase comes with free shipping. In order to make your customers aware of any shipping fees, mention them in the shopping cart details.
Once they’ve checked out the product on your e-commerce website, buyers won’t be confused if you let them know what’s going on.
In addition, make sure that your visitors may see any items that are currently out of stock. It’s easier for customers to begin their search and purchase process with confidence if you’re open and honest about what you have to offer. just hire a professional SEO Services for pro guidance.
Boost Your Ecommerce Website Traffic Today by Enhancing Your Ecommerce Strategy!
Your hard effort will pay off, even though it may take some time to see the results of these seven techniques to improve e-commerce website traffic. You can also try seo company dallas texas
