Building a brand that exudes authenticity and sets you apart from the crowd is like trying to climb Mount Everest without a guide; unnecessarily difficult. Consumers have unprecedented access to different services and providers in today’s fast-paced market. Sometimes the only thing setting you apart from the crowd is your brand.
Contrary to conventional wisdom, branding isn’t just about logos, colors, scripts, and fonts. Branding encompasses positioning and messaging, too. You can attract, connect, and inspire others.
Big companies and entrepreneurs alike spend millions of dollars to get their brands in front of the right audience. But the buck doesn’t stop there; no matter how much your branding budget might be, your efforts are in vain if you are not adapting to the new ways of branding.
To understand the current branding trends, we reached out to Branding and Leadership Development Coach Shaan Rais. Shaan has helped entrepreneurs, athletes, business leaders, and organizations unlock the secrets of branding through his programs and one-on-one services. “Branding is personal; no longer can companies remain a faceless and nameless entity”.
Nowadays, people want a human connection. They want to know who is behind this product or service and if the brand leader aligns with their morals, values, and principles. For the last decade, Shaan has been training, coaching, and speaking on the power of a Personal Brand stating that “even large corporations understand the power of personal branding. This is why brands partner with spokespersons and ambassadors- they know that to remain competitive, they need to communicate through a person.”
As a full-time coach, branding expert, keynote speaker and author, he has worked with diverse groups of people from multiple sectors. His clients have crowned him the King of Branding and Positioning. His ability to leverage his clients’ education, experience and expertise into high-level consulting and coaching packages has led to hundreds of clients closing multiple $10k, $20k, and $30k contracts in their respective fields.
Shaan credits the key to his success to a paradigm shift: “I realized that once I changed the narrative for myself, I changed the narrative for everyone connected to me.” The now-successful entrepreneur recalls his humble beginnings. Growing up in Harlem in the 80s and 90s, Rais’ childhood culminated on the cusp of the 1990s “war on drugs.” He grew up in conditions that
regulated young men like him to poverty, prison, or worse. Coach Shaan did not let those odds direct the course of his life.
Instead, he opted to seek refuge from that environment through a hunger for success through formal education. Instead of hiding from his humble beginning, he extracted the lessons of his experiences and built a brand that others could relate to. Today, the branding and leadership coach is a successful entrepreneur, a devoted husband and father with a passion for education.
Shaan has earned two Master’s Degrees in Industrial and Organizational Psychology and Organizational Development and is ¾ through an EdD in Leadership for Change.
He frequently works with professionals and seasoned entrepreneurs on using Personal Branding to ascend to their next level as well as organizations looking to maximize output.
The most exceptional aspect of his excellence came during the height of the global pandemic. When businesses around the world saw closure and economic downturn took over the horizon, Rais still remained on top of his game, reiterating his benchmark to suit the then market dynamics.
The pandemic transformed the world of business and consumer behavior. He built brands on the basis of the new shift and helped businesses adapt to change. He’s on a mission to stretch potential out of ideas and help millions of entrepreneurs achieve success through evidence-based resources and methodologies.
Shaan Rais has often asserted that many businesses approach branding through a conventional lens. They fail to understand that it is an area constantly prone to change and transformation. Conventional branding methods are quickly dissipating and companies need to realize, understand the market and make the shift.
More and more brands that were once the talk of the town succumbed to pressure and became obsolete just because they failed to adapt to existing dynamics. This is why he believes it is all the more relevant for businesses to negate a redundant branding strategy and adopt a more agile approach. He has spent more than a decade helping brands realize this and revamp their branding
model to appeal to the changing consumer demographics.
He uses evidence-based coaching techniques to sustain growth based on foundational practices in
marketing and branding. This is why he is considered the #1 Personal Branding Coach, using branding techniques as instruments to help entrepreneurs and businesses secure greater success
