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Do PPC Campaigns Boost SEO Rankings

by Mayank Jain

If you are confused about PPC marketing and ask your digital marketing or PPC agency whether your SEO ranking is getting help from pay-per-click ad campaigns or not, then you are in the right place.

Whether PPC directs traffic to your webpage or not, it does not help with the SEO rankings of your website. However, off-page SEO can include PPC since off-page SEO includes marketing, networking, and so on. So, PPC falls under the category of marketing.

What is PPC?

PPC, or pay-per-click, is an ad campaign that many online platforms, like Google Ads, Facebook, Instagram, Pinterest, Twitter, TikTok, YouTube, and others, use. In PPC, you pay for an ad when someone clicks on your displayed ad. You don’t have to pay anything if you get no clicks.

What Does SEO Include?

Search engine optimization includes everything that establishes your website and brand through content improvement and development through keyword research, link building, and website improvements such as making it mobile-friendly, faster page speed, and so on.

SEO helps your website gain position on the front page of any search engine result platform. The first page means when you search for any product, service, or query on platforms like Google, Bing, etc., they show many pages and search results on the topic searched. When a website hits the front spot on those SERPs, it is because of good SEO.

What Are the Indirect Benefits of Pay-Per-Click on SEO?

When you show ads on search engines, your brand gets visible. Although we cannot call it organic traffic, however, it can still help you gain viewers and visitors.

People who have seen your brand name somewhere in ad campaigns will be familiar with your name, which helps your brand’s establishment, and eventually, they will become your customers or regular visitors if they like what you have to offer.

Moreover, Pay per click marketing gives your website exposure, which leads to higher traffic and higher sales. However, SEO is all about organic traffic without advertisements, and PPC is paid.

Why the PPC Method?

PPC is good when you want to build an audience base faster. If you have a budget for marketing, then PPC is the first thing that should come to your mind.

You can monitor the performance of your ad campaigns and the number of leads converted. People use magazines, billboards, and TV ads to showcase their brands. However, in PPC, you don’t have to invest too much and you are always in control of who you want to show those ads to and how much you want to spend every day.

Final Thoughts

Pay-per-click is not directly connected to gaining a position on the first page of search engines. However, it certainly helps in capturing a huge audience base if done properly.

If you’re considering establishing your brand and gaining traffic through SEO and PPC advertising methods with the help of professionals, then we at OMR Digital provide PPC advertising through Google Ads and Social Media Ads. Moreover, we offer services like SEO for e-commerce, WordPress, and Local SEO. We’d love to help you out!

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