‘Is there room for improvement in my SEO strategy?’ This is often the first question asked by agencies when partnering with an SEO reseller. One of the most exciting aspects is that there is always something new to discover. And when it comes to online success, it’s all about identifying your strengths and weaknesses.
In order to devise strategies that will attract more potential customers, you must know more about your target market and discover keywords that are most likely to rank for your niche. Though as a business owner, you know the point of difference better than anyone. But demonstrating this online and gaining visibility on the search engine result pages is another matter.
Why examine Competitors?
Imagine: Your client’s business is doing great! Getting steady stream of leads. Life is good, the client is retained. Until suddenly, search rankings started dropping. What does this mean?
Obtaining a higher ranking is critical for the success of any business since it will enable you to reach more potential clients. However, when it comes to digital marketing search engine ranking is highly competitive. You can simply start off by learning of the keywords that your competitors are using to rank on the search engines through competitor keyword analysis. While copying their plan may not be the best way to succeed, there is a lot that can be learned from what has worked for others in the past. Competitor analysis can help you acquire a broad view of your competitors for SEO objectives, and it can also help you guide your own SEO strategy.
Analyzing your competitors will help you with:
- Gives access to the real-world data you need.
- With search terms that are seriously performing, you will be able to move beyond standard SEO keywords.
- It also gives you an idea of which keywords are worth targeting.
- You will be able to examine internal links and increase authority.
- With the audit, you will be able to drive competitors’ traffic to your site.
You should likely look for an SEO reseller because of one or more of the following reasons:
- When you search for a specific keyword, your website isn’t being found.
- Your website traffic and rankings have declined recently and you don’t know why.
- With this decline, it has also impacted your volume of incoming calls and leads have also declined.
- To ramp up your business quickly you’re starting a new website.
How SEO resellers can help you with Competitor SEO research and analysis?
1. Know Your Audience: Who is your ideal audience? By knowing and understanding your audience you will be able to design products and services that cater to them. When you discover your target audience, it will help you discover what they are looking for through the keywords they use on search engines. Plus, when you have the list of keywords your competitors rank on, you will be able to develop a range of keywords that outrank your organic competitors in the long run.
2. Do Your Keyword Research: To outshine the ones that your competitors use, having learned that your competitors use to rank high on search engines, an SEO reseller can help you come up with better keywords. You can use information like domain authority, monthly search volume, and backlinks to outrank your business rival. These specific keywords will help you rank on Google and other search engines. Moreover, you can include them on your website by rewriting the existing content, reworking the metadata as well as reorganizing the site architecture.
3. Know Your Toughest Competitors: To know who are up against and how to outshine them, it is essential to know your top competitors. The next important step is to identify and understand the toughest competitors, once have a list of competitive keywords that are crucial for your business. This will also help you with the most powerful strategies. You will get a lot of clarity about the process and strategies by doing competitor research. All-in-all, this can help you enhance your own strategy to create a complex campaign that puts you on the map.
4. Analyze the SERPs: Finally, competitor analysis allows brands to get a wealth of valuable information about the industry they work in and know what their competitors are doing. This can help you plan and execute your own strategies seamlessly. Look at the top-ranking pages and examine what they will do and where they are lacking, as this will give you an idea of how to outperform them. It helps to have an SEO expert by your side when evaluating these pages. Here are a few factors to look for:
- Does the page meet search intent?
- What’s the speed of the page?
- Is the page user-friendly and easy to navigate?
- Does the page’s look appealing at the same time?
Summing Up
Businesses can stay sharp and top of their game, only through healthy competition. Looking for analysis and metrics ensures that the firms stay afloat and ensure a business best serves their services. You must consider partnering up with a well-reputable SEO reseller when it comes to ensuring that your company has a good online presence and can attract a lot of traffic from the target audience.
