Unless you have a huge capital to start your business, you will probably need partners to make your business efficient and scalable. Depending on the nature of your business, you can look up different partners. We have summed it up for you based on researching different small businesses. Scroll down to check some of the best partnership options.
Service Delivery Partners
If you have a company with the main goal to boost customer experience and overall satisfaction, service delivery partners can be helpful because they enhance the value of the products. How do they do that? By providing different services from presales consulting to the installation of those services. This makes the solution personalized and the customer will be more satisfied with the whole process. If you don’t have enough resources to maintain staff, this partnership can be especially helpful. One part of the work will be passed to the partner. For start-up companies, partnerships with additional services can bring you a good reputation in which you don’t have currency due to being new on the market. The product is brought to the end-user more quickly, with fewer implementation costs and thus, accelerating future sales as well.
Technology Alliance Partners
If you consider that the integration of two companies in terms of technology would benefit both of them, then a technology alliance might be the right solution. Associating your company with a trustworthy brand will give you more credibility and open some new doors for different marketing segments. If you offer software for ATMs, you can build a partnership with the manufacturer of the machines themself. It’s logical and complementary. How will you make companies want to make partnerships with you? You offer software that will enhance their offer to the end customer. They become more competitive thanks to you and you become more visible and scalable thanks to them.
Fulfillment partners
They are better known as high-velocity partners. They don’t offer high-touch services, but they can be very valuable when it comes to ordering fulfillment. If you need someone to manage a high volume of order fulfillment for you, this is the solution. This can boost sales and satisfaction of the clients who will receive their orders faster as there is no long fulfillment process. If you’re not an expert when it comes to making transactions and reaching some less accessible markets, this partnership can scale your business significantly.
Partnership with freight companies
If you have a small business that you would like to scale and make visible to markets that are far from your town, you need a logistic partner such as a trustworthy freight company that would deliver your products across the country. Freight companies are indispensable partners these days since nobody relies on selling products only in physical stores. Online selling is very popular and thus, demands different delivery options. Third-party logistics can decrease the volume of work for you since everything related to the delivery would be their part of the work, and all that for reasonable prices.
Cloud service provider partnerships
This is an important partnership to consider if you have a software company. Cloud providers can host your software on the cloud and that way they provide more flexibility and speed. They add some solutions such as IaaS, SaaS, or PaaS. Think of Google Cloud Services as an example. Big cloud providers can give you more scalability and credibility as well, and these things combined with a reliable and superb solution from cloud hosting can result in satisfied customers.
White label or “embedded partners”
If you want to significantly boost your sales in a short time and you don’t mind your products being sold under different labels, then this is a good partnership option. Embedded partners like their name indicate embed your solution into their own and sell it under their brand name. Bear in mind that this won’t build brand recognition for you. In case you’re more into growth in some other aspects, then go ahead. Especially if you don’t have sufficient resources to offer managed services to end customers. Once your sales are enhanced you might reach those funds and work more on brand recognition in the future. White label partnerships can be excellent for those transitional periods.
If you have figured out what type of partnership you need, this article will help you with some basic information about it. See if you need a freight partner for superb delivery services or cloud hosting, technology partners, fulfillment partners, or white label partners.